Rick Cotton
Rick Cotton, founder of IgniteGrowth, is an experienced sales and marketing leader with a proven track record of helping companies identify new market opportunities, create incremental revenue streams, and drive profitable growth. He has launched and scaled multiple businesses from inception to over $100 million in sales. As the Chief Revenue Officer or Ampush, the company ranked #61 on the Inc. 5000 list of Fastest Growing Companies in the U.S.
Engagements
Advisor
Provide marketing and sales expertise to kick-start growth. Offer regular access and consistent advice and mentorship to executives and founders tied to sales, marketing, operations, and corporate development.
Acting Chief Revenue Officer
Give coaching, expertise and support to the Chief Revenue Officer (CRO) to drive development and offer new ideas. Fill voids following a departure while leading efforts to recruit, onboard, and train a permanent hire.
Acting Chief Marketing Officer
Lead the strategy, planning, and execution of all brand and customer acquisition initiatives. Add expertise with agency selection and onboarding, content marketing, launching new websites, and architecting all aspects of growth marketing.
Drive Growth at Scale
-
Develop high performing strategies and teams that grow revenue, increase market share, and maximize profitability. Ensure product market fit to frictionlessly scale.
-
Design aligned organizations, hire top talent, and build reporting systems to capture data, provide insights, and deliver transparency and accountability.
-
Profitably drive customer acquisition at scale. Maximize organic (email, content, organic social) and paid media (search, social, display) to engage prospects and increase the lifetime value of customers.
-
Build an aligned and efficient team. Track sales from pipeline to booking to ensure accurate forecasts. Measure customer acquisition costs from initial engagement to close. Know what delivers value per transaction and for your business to maximize return on investment. on